During IAA, we supported an exclusive automotive product presentation for invited industry and press guests at a premium rooftop venue in Munich. The location featured high-end installed systems and was extended where needed.
We handled programming and operation of the lighting show based on the agency’s direction. The goal was a reduced, clean lighting design aligned with the vehicle’s aesthetics.
A key focus was a strong reveal moment during the show segment, as well as precise lighting for the vehicle and speakers throughout the presentation. Using moving spotlights with framing shutters, we achieved even illumination limited to the car’s contours. Tight beams combined with a touch of haze created a premium, clean atmosphere leading into the reveal.
